The announcement comes shortly after the Federal Trade Commission advocated such features (see my earlier posts "Stage Set for Showdown on Online Privacy" and Update: FTC and online privacy).
Since I made at least one snarky remark about Microsoft on this blog ("New Web Code Draws Concern Over Privacy Risks"), feel obliged to praise Microsoft for this decision, which I assume has been in the works for some time.
My favorite sentence in the above-mentioned Times article: "Microsoft’s announcement comes at a time when some in the online advertising community fear that a government-mandated do-not-track system could have severe ramifications for their business models."
It's no surprise that online advertisers would be worried about this development, but their business model is not as important as the civil right to privacy.
Ken Pimple, PAIT Project Director